ENSTO TODAY 1/2016 31 Leading in Lighting The formation Meet Jukka Tiitu, the Ensto Lighting business unit's new President Scott Diel Kaupo Kikkas of the Ensto Lighting busi-ness unit is a clear signal of the impor-tance of the lighting busi-ness for Ensto. Another signal is the hiring of Jukka Tiitu to lead the organization. A veteran of Nokia, Hewlett-Packard, and Tech Data, Tiitu has an IT and mobile industry back-ground. He has also spent a good portion of his career working with wholesale dis-tributors, a business model which is critical to success in the lighting business. Tiitu sees three clear advantages for Ensto Lighting. “First we have true profes-sionals on our team who have specialized in lighting. Second, our portfolio is strong and it matches customer needs. Finally, Ensto’s competitive edge has been top class avail-ability and delivery accu-racy. Our production side is extremely flexible and we excel in delivery accuracy and at fast customization.” There are many oppor-tunities in the market at the moment, says Tiitu. “LED is still driving the growth, our excellent products are gaining more and more ground, we are strong in lighting big ships, and we have a very strong portfolio and project execu-tion skills. The big opportunity is how to use existing Ensto networks to open up or accel-erate other European mar-kets where Ensto is present. We’ve been strong especially in Finland and Sweden, but we have huge growth poten-tial in other countries.” What’s the future of lighting? “The Internet of Things and intelligent lighting will play a key role in product development,” says Tiitu. “There is also lighting as a service, where you buy light but not the fixtures.” Tiitu says the business changes so fast that the only thing we can be certain of is continued disruption. “But,” he adds, “Ensto Lighting is structured to embrace change so that both Ensto and its customers will profit.” Ensto Lighting is structured to embrace change so that both Ensto and its customers will profit." JUKKA TIITU "
EnstoToday 2016 No1 / ENG
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