18 ENSTO TODAY 1/2016 So where are our best possibilities for true global growth? In this analysis we must include questions about our resources and knowledge. Organic growth is safer growth, but, in a way, more demanding. Whatever you do you need people to do it. You need a resource pool, a “bench” as the Americans call it – “How deep is your bench?” We must be less dependent on resources in Fin-land and have capable people in all markets where we are present. et You once made the remark that in the previous century the leaders of companies were inventors, and you named Ensio Miettinen as a good example. You noted that today’s business leaders often are financial people: “balance sheet acrobats” was your term. But there are some inventors, some software engineers running major companies these days, aren’t there? I meant that remark to be critical of Finland. What we’re lacking in Finland – and in Europe – is innovation. The fastest growing companies are software companies and they are all American. There is no software giant in Europe. Finnish companies are production- and technology focused. We are strong in demanding, difficult, B2B knowl-edge- based goods where production is the critical factor. But our weakness is in marketing. Downturns impact invest-ment goods more than they affect those who make consumer goods. It’s what brought Nokia down in the end: they could not understand consumer needs. They were the world’s best logistic machine, and they had the lowest unit cost per pro-duced mobile phone. But they produced the wrong product. But Ensto is on the right track toward change. During Chago Wall 2.0 Advertising Charging Station the little more than 10 years I’ve been on the Board we have become less and less dependent on Finland and the Nordic countries. Yet the positions of our product lines are too local. We will continue to search to find that sweet spot between local and global. ‘Profitable growth is the name of the game’ Sonera and Ensto Chago cooperation creates new communication channel and IoT platform Ensto Chago and Sonera, a provider of secure networks and communication and digitalization services, are introducing digital channels of communication to the charging network for electric vehicles. New EV charging stations are able to show digital content, such as announcements and targeted commercials, easily and cost-efficiently. This way public charging stations will offer new sources of income for both private and public service providers. “The new versatile charging stations enable and accelerate the implementation of new Smart City services, such as e-services for mobile devices and applications for improved security”, says Juha Kähäri from Sonera. “We are now combining important and relevant things: digital displays as a channel of communication and charging stations for electric vehicles as an IoT platform. This enables a front-loaded building of the charging network and advances the spread of electric traffic”, says Juha Stenberg, CEO of Ensto Chago. The world’s first solution combining electric vehicle charging and outdoor adver-tising - Chago Wall Chago Wall is an electric vehicle charging station and commercial advertising screen, that solves the investment challenges relat-ed to the construction of charging networks: EV charging and advertising wall Ensto and Symbicon, a pioneer in designing and manufacturing digital display technolo-gy, have together developed this advertising charging station. 2.0 new design The second generation Chago Wall has a slimmer design and upgraded features that enables perfect fit and flexibility for urban in-stallations. Chago Wall includes one or two EV A three-color LED indicator on the charging station shows the charging status. It also indicates any error situations. Display technology for demanding conditions The 55” display is suitable for the most outdoor use in all weather condi-tions, without compromising the customiza-tion possibilities or appearance. ensto today | ENSTO PEOPLE
EnstoToday 2016 No1 / ENG
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