ensto today | ENSTO PEOPLE 32 The Parents Timo Miettinen is an owner and member of the Board of Directors of EM Group Oy. Marjo Miettinen is an owner and member of the Board of Directors of EM Group Oy. She is also Chairman of the Board of Directors of Teleste Oyj and member of the Board of Directors of Efore Oyj. Anu Miettinen is an owner and member of the Board of Directors of EM Group Oy where she is responsible for HR and communications. She is also a practising psychotherapist at Intotiimi. Taru Kokkomäki is an owner and member of the Board of Directors of EM Group Oy. She also works at the EM Group office. Actions and consequences Those values are sustainability, green thinking, and “being responsible with a big R," as they characterize it. So what's Responsible? Mikki Valsta, son of Anu Miettinen, offers an example from outside Ensto. "Patagonia is a Responsible company. They try to decrease their carbon footprint. They are aware, and they’re thinking about actions and consequences." Family is another value the Council agrees on. Although it’s too early for formal plans, the third generation knows for certain they want to be involved, and that they want to keep it in the family. All in the family Certainly, a family-held company means not always being beholden to quarterly results. It means more freedom to play the long game. And it also permits the continuation of the employee relationships that Ensio Miettinen began. “Ensto has awesome people,” says Mikki. “They really take you in.” He recalls seeing the relationships Ensio had with employees - even in retirement. "My grandfather knew the names of people in the factory. He made it a point to know something about their lives.” Perhaps most importantly, the decision to continue EM Group as a family business is the third generation’s own. "We just kind of grew into the decision to keep it a family business,” says Iida. “Nobody's pushing us,” says Mikki. “We came to it naturally.” “But,” concludes Lari, “our parents are very supportive.” Family Council members at get-together in 2014. Back row from left to right: Iida Miettinen, Emilia Valsta, Mikki Valsta, Matias Oksanen (not a full member until he turns 18 in 2017), Lari Raitavuo, Jenni Raitavuo, Noora Miettinen. Front: Anna Miettinen and Samu Raitavuo.
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