We are incredibly reactive. Even located 800 kilometers from Paris, any product can be delivered in 24 hours." JEAN-MARC URIA, PRODUCTION MANAGER 15 three-meter poles. They created trunking in 12-meter lengths. They have made circular shaped ductwork. This kind of flexibility is not as standard as one might think. Ensto’s biggest competitors use what might be called the Henry Ford business model: You can have any color you want as long as it’s white. But the Ensto Néfiach plant actually will make any color you want. One impressive example: Ensto made trunking in Coca-Cola red for the beverage company’s office. The electrical contractor’s worry While competitors generally deal with wholesalers, Néfiach does a big part of its turnover directly with con-tractors. And the electrical contractors are not mom and pop affairs, either, but can be huge businesses, handling jobs like sports stadiums and television towers. “The electrical contractor’s worry is how to manage time,” says Uria. “We can produce in any size so that he can work faster and more efficiently and win time.” Custom work is more easily said than done, and the process isn’t something easy for competi-tors to replicate. Extrusion is sometimes likened to an art, and Uria has been with the company since 1993. Over that time, he’s built up a team of 30 professionals. Shipments and logistics are also handled directly out of Néfiach, managed by Uria and Logistics Specialist Laurent Doisneau. The logistics operator making one additional check before goods are delivered to customers means one more advantage. Uria likes to say that “Customers order today for delivery yesterday.” While doing exactly that may prove challenging, Ensto may come the closest in the industry. "
EnstoToday_2015 No1_ENG
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